Understanding publisher sale attributions

Attribution is a fundamental aspect of affiliate marketing to ensure it's both fair and transparent. Let's break down how attribution works in our system and what it means for you as a merchant.

‍

Last click counts

In our network, attribution is based on the 'last click' principle. This means that the affiliate who provided the last link clicked by a customer before making a purchase is the one who receives the commission for that sale. This method is crucial to prevent double claiming by multiple publishers and ensures that the affiliate who directly influenced the sale is rewarded.

‍

No double charging

As a merchant, you'll never be charged twice for a single sale, regardless of how many affiliates were involved in the customer's journey. We strictly adhere to the last click rule for commission attribution. This clarity in our attribution process not only simplifies commission tracking but also ensures fairness and transparency in our affiliate relationships.

‍

Customizable attribution period

At Impactbytes you have full control over the attribution period. As a merchant, you have the flexibility to set your default attribution period according to your business needs. Additionally, you can tailor the attribution period for each publisher, allowing for a more personalized approach to your affiliate relationships. This way you can make sure that your affiliate strategy aligns with your sales cycles and marketing objectives.